SERVICES
Australia and New Zealand offer significant opportunities for international consumer brands, but entering the market properly requires local regulatory knowledge, operational infrastructure and commercial relationships.
One platform, built around only what you actually need.
Freshwater can provide the complete local operating layer for ANZ or work alongside your existing team and partners in the areas where local capability is required.
MARKET ENTRY AND OPERATIONS
Compliance and Regulatory Coordination
Coordination of Australian and New Zealand product compliance, certification, labelling and regulatory requirements. Where appropriate, Freshwater can also act as the local Responsible Supplier and coordinate specialist testing and approvals.
Importer of Record and Freight
Freshwater can act as Importer of Record and coordinate inbound logistics into Australia and New Zealand, including air or sea freight, customs clearance, duties, tariffs and landed-cost management.
3PL and Fulfilment Management
Selection, setup and coordination of local 3PL partners across Australia and New Zealand, covering warehousing, inventory management, pick and pack, fulfilment and domestic distribution.
Ecommerce and Local Operations
Support for the setup and localisation of ANZ ecommerce operations, including pricing, GST, shipping, payments configuration and returns workflows.
GO TO MARKET STRATEGY
Market Entry Strategy
Assessment of the ANZ opportunity, including customer insight, market sizing, pricing, competitive positioning and recommended launch pathways.
Launch Planning
Development of a practical ANZ launch plan across DTC and retail, including positioning, messaging, audience strategy, launch timing, partnerships and local activation.
Retail and Channel Development
Development of local retail and channel opportunities, including buyer introductions, ranging discussions, merchandising requirements and support building direct relationships with Australian and New Zealand retailers.
LOCAL REPRESENTATION AND BRAND STEWARDSHIP
Consumer and Community Insights
Local insight from Australian consumers, families and communities to help brands refine positioning, test ideas, gather feedback and understand how their product is landing in-market.
Local Representation and Brand Stewardship
On-the-ground representation for international brands, acting as a trusted local extension of their team. We manage local relationships, coordinate partners, resolve issues and help protect the brand experience as the market develops.