Who We Are
Freshwater Ventures was created to help thoughtful, community minded products find the right home in Australia and New Zealand. After years of working across global markets, we saw a growing demand for better designed tools that support healthier, more connected lifestyles.
Our work brings together market insight, family and community engagement, and on the ground experience across the ANZ region. We partner closely with brands to shape real world testing, run pilot programs, gather feedback, and build strong distribution and retail foundations.
At our core, we believe successful launches happen when great products meet the right local knowledge. Freshwater exists to bridge that gap and help innovative ideas thrive.
Why We Started
Freshwater Ventures grew out of a clear cultural shift, in Australia and around the world, where families and policymakers are pushing for healthier relationships with technology.
Our mission is to support that movement with practical, well designed tools that improve daily life for modern families.
The Founders
Rachel Barac and Billy Becket are married with two young boys, living in the Northern Beaches are of Sydney.
Rachel Barac
Co-Founder / Head of Community & Insights
Rachel has a background in psychology and more than a decade of experience coaching professionals and leadership teams. She founded Boss Lady in Shanghai, a platform supporting female entrepreneurs, and has deep insight into how families and communities adopt new technologies. Her understanding of behaviour, communication, and family dynamics directly shapes how Freshwater evaluates and launches family-focused products.
Billy Becket
Co-Founder / Head of Operations
Billy’s experience spans investment banking, advertising, and global creative operations. He helped build Fin Design + Effects into an international visual effects studio, establishing and managing new offices in Shanghai and Los Angeles while leading a large team in Sydney. He brings commercial discipline, creative insight, and firsthand experience launching teams and operations in new regions.