Why We StarteD
Freshwater Ventures™ grew out of a clear cultural shift, in Australia and around the world, where families and policymakers are pushing for healthier relationships with technology.
Our mission is to support that movement with practical, well designed tools and products that improve daily life for modern families.
WHO WE ARE
We are a team of parents, strategists, and bridge-builders. Freshwater Ventures™ is not just about business strategy; it is about fostering a community that values balance and connection.
While our backgrounds span from global finance to psychology, we are united by a single goal: to champion products that actually make family life better, not just busier.
Rachel Barac / Co-Founder / Head of Community & Insights
Rachel has a background in psychology and more than a decade of experience coaching professionals and leadership teams. She founded Boss Lady in Shanghai, a platform supporting female entrepreneurs, and has deep insight into how families and communities adopt new technologies. Her understanding of behaviour, communication, and family dynamics directly shapes how Freshwater evaluates and launches family-focused products.
Billy Becket / Co-Founder / Head of Operations
Billy’s experience spans investment banking, advertising, and global creative operations. He helped build Fin Design + Effects into an international visual effects studio, establishing and managing new offices in Shanghai and Los Angeles while leading a large team in Sydney. He brings commercial discipline, creative insight, and firsthand experience launching teams and operations in new regions.
