Why We StarteD
Freshwater Ventures grew out of a simple observation. The brands that had shaped our daily lives across New York, San Francisco, Los Angeles and Shanghai simply weren't available in Australia. Not properly. Not in the places they deserved to be.
Our mission is to change that. We partner with values driven brands that are ready for Australia and bring them here with the care and rigour they've earned, so Australian consumers can finally access the products that the rest of the world already loves.
WHO WE ARE
We are founders who only work with brands we would buy ourselves. That filter shapes everything: who we partner with, how we represent them, and how we protect them in a market they are not yet close to. Between us we have spent the better part of two decades living and building across some of the world's great consumer markets, and we bring that experience to every brand we represent.
Rachel Barac / Co-Founder / Head of Community & Insights
Rachel has a background in psychology and more than a decade of experience coaching professionals and leadership teams across Asia and Australia. She founded Boss Lady in Shanghai, a community supporting female entrepreneurs, and brings deep insight into consumer behaviour, brand loyalty, and what drives genuine connection between people and the products they love. That understanding shapes how Freshwater evaluates and represents every brand it partners with.
Billy Becket / Co-Founder / Head of Operations
Billy's experience spans investment banking, advertising, and global creative operations. He helped build Fin Design + Effects into an international visual effects studio, establishing and managing offices in Shanghai and Los Angeles while leading large teams across multiple time zones. He brings commercial rigour, creative instinct, and firsthand experience scaling operations in new markets to everything Freshwater does.
